From One-Size-Fits-All Ads to Buyer-Persona Optimized Ads

From One-Size-Fits-All Ads to Buyer-Persona Optimized Ads

TownKart rewires how your catalog talks to Meta — for smarter ad spend and better ROAS.

TownKart rewires how your catalog talks to Meta — for smarter ad spend and better ROAS.

ROAS Improvement

ROAS Improvement

+32%

+32%

vs previous campaigns

vs previous campaigns

Cost Per Purchase

-24%

Better targeting efficiency

Better targeting efficiency

Campaign Performance

2.8x

Structured vs flat catalog

Structured vs flat catalog

What's Hurting Your ROAS

(And You Might Not Know It)

You're targeting audiences — but Meta doesn't know which products are right for whom.

Your Catalog Isn't Built to Perform

No segmentation by buyer persona

Just one flat list with no context

Zero signals for Meta to work with

Even smart campaigns fall flat

Meta can't optimize, ROAS stays low

When your campaigns don't understand your catalog — and your catalog doesn't support your campaigns — every dollar works harder, but returns less.

No Structure

Flat catalog with no segmentation

Poor Targeting

Meta has no context to optimize

Low ROAS

Every dollar works harder, returns less

What's Hurting Your ROAS

(And You Might Not Know It)

You're targeting audiences — but Meta doesn't know which products are right for whom.

Your Catalog Isn't Built to Perform

No segmentation by buyer persona

Just one flat list with no context

Zero signals for Meta to work with

Even smart campaigns fall flat

Meta can't optimize, ROAS stays low

When your campaigns don't understand your catalog — and your catalog doesn't support your campaigns — every dollar works harder, but returns less.

No Structure

Flat catalog with no segmentation

Poor Targeting

Meta has no context to optimize

Low ROAS

Every dollar works harder, returns less

What's Hurting Your ROAS

(And You Might Not Know It)

You're targeting audiences — but Meta doesn't know which products are right for whom.

Your Catalog Isn't Built to Perform

No segmentation by buyer persona

Just one flat list with no context

Zero signals for Meta to work with

Even smart campaigns fall flat

Meta can't optimize, ROAS stays low

When your campaigns don't understand your catalog — and your catalog doesn't support your campaigns — every dollar works harder, but returns less.

No Structure

Flat catalog with no segmentation

Poor Targeting

Meta has no context to optimize

Low ROAS

Every dollar works harder, returns less

What's Hurting Your ROAS

(And You Might Not Know It)

You're targeting audiences — but Meta doesn't know which products are right for whom.

Your Catalog Isn't Built to Perform

No segmentation by buyer persona

Just one flat list with no context

Zero signals for Meta to work with

Even smart campaigns fall flat

Meta can't optimize, ROAS stays low

When your campaigns don't understand your catalog — and your catalog doesn't support your campaigns — every dollar works harder, but returns less.

No Structure

Flat catalog with no segmentation

Poor Targeting

Meta has no context to optimize

Low ROAS

Every dollar works harder, returns less

The Smarter Way

The Smarter Way

Match Campaign Structure to Buyer Behavior

Match Campaign Structure to Buyer Behavior

Smart Segmentation

By product type, price, use case

Intent-Driven Ad Sets

Multiple targeted campaigns

Higher ROAS

Meta optimizes within segments

How TownKart Does It

Maps catalog into intelligent collections

Maps catalog into intelligent collections

Syncs as product sets automatically

Syncs as product sets automatically

Builds aligned ad sets with tailored copy

Builds aligned ad sets with tailored copy

Creates layered targeting logic

Creates layered targeting logic

Gives Meta the signals it needs to convert

Gives Meta the signals it needs to convert

We automate what performance teams manually build — but faster and smarter.

We automate what performance teams manually build — but faster and smarter.

Why It Beats ASC & Shopify Default

Why It Beats ASC & Shopify Default

Speed without strategy is just noise

Speed without strategy is just noise

Better Targeting

Segment by product type, price point, use case, or funnel stage. Let Meta optimize within those segments for maximum precision.

Segment by product type, price point, use case, or funnel stage. Let Meta optimize within those segments for maximum precision.

Smarter Spend

One campaign, multiple intent-driven ad sets. Lower cost per purchase, especially with open targeting strategies.

One campaign, multiple intent-driven ad sets. Lower cost per purchase, especially with open targeting strategies.

Intelligent Automation

Unlike Shopify's flat catalog or ASC's lack of control, we add intelligence to your structure while giving Meta room to perform.

Unlike Shopify's flat catalog or ASC's lack of control, we add intelligence to your structure while giving Meta room to perform.

What That Delivers

What That Delivers

Real results from structured campaigns

Real results from structured campaigns

20-30%

Lift in ROAS

-25%

Lower Cost Per Purchase

2.8x

Better Performance vs Flat Catalog

85%

Reduction in Manual Campaign Setup

Ready for Better ROAS?

Ready for Better ROAS?

Ready for Better ROAS?

See where your catalog is leaking ROAS and get a custom strategy to fix it

See where your catalog is leaking ROAS and get a custom strategy to fix it

See where your catalog is leaking ROAS and get a custom strategy to fix it

Book a Performance Teardown

Book a Performance Teardown

Book a Performance Teardown

Book a Performance Teardown

Email Us

support@townkart.ai

support@townkart.ai

Call Us

+91 9971176449

+91 9971176449

Office at

9th Floor, Tower B-1, World Tech Park, DLF, NH-8, Silokhera, SEZ, Sector 30, Gurugram, Haryana, 122001

9th Floor, Tower B-1, World Tech Park, DLF, NH-8, Silokhera, SEZ, Sector 30, Gurugram, Haryana, 122001

Business Hours

Monday - Friday

Monday - Friday

9:00 AM - 7:00 PM IST

9:00 AM - 7:00 PM IST

© Copyright 2025, All Rights Reserved

From One-Size-Fits-All Ads to Buyer-Persona Optimized Ads

TownKart rewires how your catalog talks to Meta — for smarter ad spend and better ROAS.

ROAS Improvement

+32%

vs previous campaigns

Cost Per Purchase

-24%

Better targeting efficiency

Campaign Performance

2.8x

Structured vs flat catalog